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The Study of Allocated Wine Offerings
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The Study of Allocated Wine Offerings
About
Resources
Research
Team
FAQ
Contact
Participate
About
Resources
Research
Team
FAQ
Contact
Participate

Our Resources

Books

Luxury Wine Marketing

XChateau Wine Business Chronicles: Vintages 2020-2021

Luxury Strategy

Podcasts

XChateau Wine Business Podcast

Episodes useful for allocated offering wineries - the fine wine consumer with ARENI, auction houses, wine investment, & evolution of the wine critic series

Articles

The Anatomy of Allocations: How to Ensure a Successful Offering for Your Wine Brand

If It’s Famous, It Must Be Good: The Social Construction of Brand Value in the US Wine Market

Legitimately Luxurious: Creating Authentic Luxury Brands

Legendary Luxury Brands: Inventing the Future by Reaching to the Past

Status Games: Market Driving Through Social Influence in the U. S. Wine Industry

Playing Favorites with Wine Allocations



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