Our Team
The study’s research team blends both academic and operational experience. Covering both the luxury wine industry, data science, and the science of data-driven marketing, each member is a leading expert in their field.
Gregory Carpenter
Gregory Carpenter is the Harold T. Martin Professor of Marketing at the Kellogg School of Management, Northwestern University. His research includes studying the wine consumer and has published several papers on luxury wine and branding. He teaches an MBA course on Marketing Luxury and is the Academic Director of three Kellogg Executive programs. Previously on the faculty of UCLA, Columbia University, and the Yale School of Management, he received his B.A. from Ohio Wesleyan University, and M.B.A., M.Phil. and Ph.D. degrees from Columbia University.
Artem Timoshenko
Artem Timoshenko is an Assistant Professor of Marketing at the Kellogg School of Management, Northwestern University. His research includes targeted marketing and pricing optimization. He teaches Marketing Management and he develops and applies quantitative methods to improve marketing practice and product development. Artem holds a Ph.D. in Marketing from MIT Sloan School of Management, an M.A. in Economics from New Economic School, and a Diploma in Applied Mathematics and Computer Science.
Peter Yeung
Peter Yeung is the author of award-winning Luxury Wine Marketing, host of the XChateau Wine Business podcast, and named one of Wine Business Monthly’s 2020 Wine Leaders. He is a leading wine business consultant and was VP of Strategy & Biz Dev at Kosta Browne in Sonoma and Realm Cellars in Napa. Peter is a Master of Wine Candidate and holds the WSET Diploma and CIA Certified Wine Professional designations as well as a Masters and Bachelors in Economics from the London School of Economics and UC Berkeley. Prior to wine, Peter was an executive in Silicon Valley and a consultant with McKinsey & Company.
Jo-Anne Ting
Jo-Anne Ting is a Ph.D. data scientist with over a decade of experience in machine learning algorithms. She has developed algorithms to help allocated wineries and conducted research into the luxury wine consumer. Jo-Anne also runs a machine learning startup and holds degrees from USC and the University of Waterloo.
Strategic Partner
Interesting in becoming a data partner? Contact us.
Offset is a wine technology and brand design company based in Napa and San Francisco. The leading DTC sales solution for allocated producers, Offset's commerce platform was purpose-built for the nuanced needs of high-touch wineries and retailers. In Offset's role as a strategic and data partner for the study, they are working with the study team to help identify areas of potential inquiry. For Offset Commerce clients who choose to opt-in to the study, the Kellogg research team will be able to securely access their data via API. Offset will not be involved in the analysis, but may partner with select participating clients during the Test & Experiment phase of the study.